Local Real Estate Comments and Ramblings


The Top 5 Reasons Why Home Staging is So Effective

I've was recommending Kathy's staging services even before she was famous!  If you are serious about selling a home in today's market staging is one of the tools you can't do without.

I awoke last week to an email message from the Atlanta Journal Constitution asking when would be a good time for them to contact me regarding the Camp Creek Village town homes I had staged.  While the article itself will focus on the interior look behind the Mediterranean style I had used she also wants to feature an article on the effectiveness of home staging.  I'm anxious to have that interview and await the Camp Creek Village article which will appear in the Real Estate Section this coming Saturday, August 16th.

In the mean time, I thought it would be beneficial to all reading (whether you're a home owner, investor, builder, Realtor or agent) as to the top 5 reasons why Home Staging is so effective:


  1. Home Staging Sets the Home Apart From The Others On The Market.  Why?  A professional home stager understands how to show-case the space, as well as the features the home has to offer.
  2. Home Staging Adds Warmth to the Home.  Once a prospective buyer determines their location and price of their next home, they'll be visiting homes that fall within that criteria.  Once inside a home, it's important to ensure they're emotionally connected to the home.  Home staging, with lamps, furniture, rugs, accessories, etc... creates a warm and inviting home.
  3. Home Staging Attracts Buyers Off The Internet.  With over 80% of the buyers beginning their search using the internet, it's important to ensure yours stands out.  A well staged home will be visually appealing to buyers and help increase the odds of the buyers coming to see the home first-hand.
  4. Home Staging Provides Solutions to the Prospective Buyers.  A challenging room, whether large or one that has an awkward layout can pose challenges to prospective buyers.  A professional staged home will have a layout that accommodates those difficult spaces.
  5. A Professional Staged Home Will Appeal to a Broad Range of Prospective Buyers.   A professional home stager understands the importance of ensuring the decor, style, etc... match the demographics of the buyer.  At the same time, a true professional understands the importance of having the home appeal to a broad range of prospective buyers.

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Bob Southard
Broker - Owner  Atlas Realty Service LLC #75911
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Comment balloon 2 commentsBob Southard • August 11 2008 03:06PM


Thanks, Bob, for the re-blog.  FYI - I staged a home for HGTV that will be airing at the end of this month or beginning of September.  I'll drop you a note as soon as I hear something!


Posted by Kathy Nielsen, Atlanta Georgia Home Stager (http://atlantahomestaging.net) almost 12 years ago

Kathy always knows what she is doing! :)

And Kathy, congrats on HGTV, that's very exciting!

Posted by Cindy Lin, Host, The Home Staging Show podcast (Staged4more School of Home Staging) almost 12 years ago

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