What is the value of a "brand name"? Being with REmax my entire career I have been trained that the brand is quite powerful to the point of being irreplaceable.
I know that there are many of you out there that are quite successful iwth big brand name brokerages and also being totally your own boss with your own brokerage.
I'd like to get ideas from some you what is the value of the brand name?
How does it effect ability to attract new listings?
I suspect that the brand name has less effect on attracting buyers but soem ideas there as well.
All opinions are welcome and I look forward to your comments.
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