Can a $100 price change double the number of buyers that see your listing? Understanding how buyers search in today's market is a key to getting maximum exposure and attracting the most buyers. Since over 90% of all buyers use the internet for their search your pricing needs to be geared toward internet search functions.
Buyers do not search for homes priced at $xxx,900, they search in round numbers. They search for a price range, such as from $120,000 to $150,000 or maybe $150,000 to $180,000. Some internet search engines use a drop down price menu and some allow uses to input the numbers for the price range. In either case the buyers are searching in round numbers.
Price range search from $120,000 to $150,000
Price range search from $150,000 to $180,000
Maximize your listing exposure by hitting a price point when ever possible! I think any multiple of $50,000 such as $150,000 , $200,000, $250,000, etc is the sweetest of the sweet spots. However anytime that you can price at a multiple of $10,000 or $25,000 will help as well.
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